Football Canada unveils new logo
2017-05-05
Football Canada has a refreshed look as the national governing body of amateur football unveiled its new logo today.
The new logo brings Football Canada into the digital age with a cleaner, updated version of the organization’s traditional design.
The brand was designed by Football Canada board member Jim Mullin in consultation with the organization’s marketing committee.
Meaning behind the design
- Three layers of the leaf represent the local, provincial and national levels
- The five laces on the ball represent the five pillars of the brand; development, inclusiveness, safety, events and Canadian
- The base is an arc rather than a straight line to mimic the flight of a football as well as the distance the between any two points across the country which are connected through football
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